Clearly, my current ads weren’t working unquestionably well.
- Even though I paid a good amount of money to spread the word about our Heating and Air Conditioning business, it did unquestionably little to help, and now I could do what a lot of people do, which is get upset and get angry.
However, I decided to do a little bit of research to see where I could change. This is when I learned about pay per click. PPC is a form of advertising where you spend your money in a place like a search engine to show your ads, and when someone clicks on your ad, you might get business. At first this sounds bad, because it seems adore you are paying for someone to just merely visit your website, and wouldn’t be getting any guaranteed sale. But the way it works is if someone visits your website, and buys your service, so in our case Heating and Air Conditioning services, then the cost of the service will far outweigh the small fee you had to pay. So you will make a lot more cash in the long run. I found myself entirely interested in what PPC could do for me, but upon a little more digging, I read that Google was known for doing this a lot and their Google ads were often PPC. This would be a fantastic way to help advertise our business. After I read about PPC, it opened an entire modern world for me, because it then led me to subjects such as SEM, SEO and other fantastic forms of digital marketing, all of which can greatly help a company thrive.